After decades in HR, we keep seeing the same struggles, so we created The HR Factor to do things differently.
We’re not your typical HR consultancy. We’re a new kind of partner, blending smart, straight-talking consulting with intuitive software solutions to give Kiwi businesses the flexibility to choose what works best. Whether you want expert advice in your corner, tools that put you in control, or a mix of both, we’re here to make HR work for you.
We help New Zealand businesses move beyond box-ticking and firefighting to create HR that’s connected, proactive, and designed to fuel business success. The HR Factor is all about bringing fresh, practical, and commercially-savvy HR solutions that will move the dial and empower your people.
Get Ready to Re-Think HR: Discover The HR Factor Difference
What makes us different?
At The HR Factor, flexibility is key. Whether you need hands-on consulting, intuitive software, or a mix of both, we shape our support to fit your business. Our advice is always people-first, but grounded in commercial reality, because HR should strengthen performance, not slow it down.
Why Choose Us?
We’re here to change the way HR is done - practical, commercial, and forward-looking. Instead of adding layers of process, we bring clarity, momentum, and solutions that stick. When you work with us, you get more than advice; you get a team that backs your business with the same energy and commitment as our own.
Meet the Leadership Behind The HR Factor
After 20+ years in the HR game, working with businesses of all sizes across multiple industries, I saw the same problems over and over again - with businesses struggling with compliance, hiring, and people management because they didn’t have access to real, hands-on HR support. Instead, they were stuck with cookie-cutter advice, outdated policies and agreements, and reactive plans that continued to inhibit long term business growth.
The HR Factor was born out of a desire to change how small and medium-sized businesses in New Zealand experience HR and to provide commercially driven support that delivers everything they need and nothing they don’t.
Outside of HR, I specialise in overcommitting to social plans, binge-watching crime documentaries like I’m training for the FBI, and planning holidays I may or may not actually book.
Kim Rippin - Founder/Managing Director
After working with Kim for over 10 years in a number of different roles and organisations, it was a no-brainer to re-join forces in a company that truly embodies the best HR approach whilst continuing our partnership (and friendship) as we continue the next chapter. Whilst I have a degree from the University of Auckland and a Graduate Diploma from Auckland University of Technology, I’ve honed my HR experience in employment relations, change management, leadership, and performance development during my career in various organisations and industries. I have a passion for partnering with organisations to drive strategic people initiatives and enhance workplace culture which aligns perfectly with The HR Factor’s commitment to fostering high-performing teams and sustainable success.
I like to think I bring a down-to-earth, fun and passionate approach to our clients, and am told they absolutely love working with me - they sure keep me very busy! In my spare time when I’m not trying to keep up with my young son, alongside my husband, I am a beekeeper, have a small flock of rescue chickens and attempt to maintain a vegetable garden at our semi-rual home in Auckland’s North West.
Annika Doggett -
People Partner Lead
The HR Factor: Our Values Pack a Punch
We don’t do beige HR—we keep it sharp, straight-up, and are driven by what matters most: people. Our team is fearless about tackling the hard stuff, passionate about building strong cultures, and grounded enough to keep it real.
Our values are what set us apart, bold, authentic, and unapologetically different.
Kim Rippin
After 20+ years in the HR game, working with businesses of all sizes across multiple industries, I saw the same problems over and over again - with businesses struggling with compliance, hiring, and people management because they didn’t have access to real, hands-on HR support. Instead, they were stuck with cookie-cutter or often poor advice, outdated policies and agreements, and reactive solutions that did nothing to actually help their business grow.
The HR Factor was born out of a desire to change how small and medium-sized businesses in New Zealand experience HR. I wanted to provide real, actionable support that drives growth and success, and really tailoring their needs with everything they need and nothing they don’t to ensure cost effective solutions. With a lot of HR services often being impersonal and reactive, I knew there was a better way to support businesses, rather than just putting out fires.
Outside of HR, I specialise in overcommitting to social plans, binge-watching crime documentaries like I’m training for the FBI, and planning holidays I may or may not actually book.
Founder/Managing Director
Annika Doggett
After working with Kim for over 10 years in a number of different roles and organisations, it was a no-brainer to re-join forces in a company that truly embodies the best HR approach whilst continuing our partnership (and friendship) as we continue the next chapter. Whilst I have a degree from the University of Auckland and a Graduate Diploma from Auckland University of Technology, I’ve honed my HR experience in employment relations, change management, leadership, and performance development during my career in various organisations and industries. I have a passion for partnering with organisations to drive strategic people initiatives and enhance workplace culture which aligns perfectly with The HR Factor’s commitment to fostering high-performing teams and sustainable success.
I like to think I bring a down-to-earth, fun and passionate approach to our clients, and am told they absolutely love working with me - they sure keep me very busy! In my spare time when I’m not trying to keep up with my young son, alongside my husband, I am a beekeeper, have a small flock of rescue chickens and attempt to maintain a vegetable garden at our semi-rual home in Auckland’s North West.
People Partner Lead
We Get Sh*t Done
Practical, impact-driven solutions - sleeves rolled up, no excuses.
